Deal or no deal, Elon Musk could upend Twitter's business for a long time

 


New York (CNN Business) Nearly a month after Twitter agreed to sell itself to Elon Musk in a stunning $44 billion deal, the fate of the acquisition remains very much uncertain.

In recent days, Musk has said the deal "cannot move forward" until he sees more information about the amount of spam and fake accounts on the platform and has flippantly pushed back at careful explanations from Twitter CEO Parag Agrawal on the matter.
Twitter (TWTR), meanwhile, remains unwavering that the acquisition will go through. In a statement to CNN Business on Tuesday, the company said it intends "to close the transaction and enforce the merger agreement."
Musk's back-and-forth with the company is widely viewed as him setting the stage to renegotiate the offer price, or else back out of the deal entirely. No matter what happens next, however, one thing is certain: Musk has created a big mess for Twitter, the effects of which won't be easily or quickly undone. And in the meantime, the company's employees, users and shareholders hang in the balance.
 
In one scenario, Twitter is bracing for an innovative but erratic billionaire owner who is expected to ...
 
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